With a minimal online presence and an outside ticketing link, we needed to update their website and drive ticket sales through their homepage.
Memorable, informative graphics are a big part of any in-person event. And of course we’re going to make them interactive at a blockchain event.
With multiple screens ranging in size for 65 inches to 15 feet, we created a series of motion graphics designed to both catch your attention and highlight the event sponsors.
Armed with 2 DSLR and 3 video cameras, we captured the days events to be used in future marketing campaigns.
Website Design + Development
We built an engaging event page into the existing OBC site, complete with countdown timer, ticketing link, full agenda, panelist information, and shout-outs to all the sponsors. We polished the entire site; adding new blocks, improved storytelling, and simplified navigation by refining it based on three user paths: information about the OBC, membership benefits, and the best way to get in touch.
Collateral Design
To establish consistency between the digital and in-person audiences, we designed a conference guidelines document to give all team members and vendors a north star. With clear direction in hand, we laid out a strategic plan based on print lead times to get everything designed, approved, and produced prior to the event. Starting with physical displays, we created multiple retractable banners, backdrops, signage, even the name badges for the event.
Motion Graphics
When we saw that we had access to multiple 65″ screens and one 15′ screen, we knew we had to create graphics that would not only be informative, but that would make attendees stop in their tracks to watch.
Capturing the Moment
On the day of the event, our team members ran a multiple camera production.
Shooting with three cameras, we captured video, still, and panel audio. These videos will be used for future marketing content, as well as delivered to people that were unable to attend. Leaving nothing to chance, we fully embraced the role of event planner from setup to tear down.
Recap
We teamed up to create a consistent brand experience and outstanding turnout for the inaugural Amplify event. Not only was the event efficiently run, attendees had rave reviews of the motion graphics, print work, and were thrilled for the education and networking opportunities. In addition, the OBC website got a fresh, intuitive overhaul that speaks to the audience and clearly defines their purpose, personality, and credibility.