HelloFrom addresses a void in the very core of our existence and provides a unique way to bolster our connections in a tangible (rather than digital) way.
Their struggle was the pursuit of new users and discovering how to resonate with their target audience. That’s where we began to pen a new chapter through design, content, and engagement.
Product Audit
2-hour working session to hear HelloFrom’s background, product history, where they were currently, and where they wanted to be short-term (and long-term).
Using this as a starting point allowed our team to create an outline of recommendations to create the biggest impact in the shortest amount of time.
Optimization & Analytics
In order to truly understand what their customers were doing, the HelloFrom team needed help cleaning up their search console and honing in on the data they were already receiving.
I completed this process quickly and then set off to create complete Audience and Acquisition reports as well as setting customer goals through the admin console.
Copy that Converts
Making connections starts with writing.
Through marketing content, account dashboard refinement, and email template redesigns, we brought new life into the HelloFrom brand and helped capture 168% more customers in less than a month.
For current customers, we increased engagement by making their experience even more enjoyable by providing all their most used tools in one place.
Streamlining the Product
A consistent user interface starts with an asset inventory and turned that into a beautiful, useable style guide that provided the building blocks for all other design work.
Next we simplified the most used features, from event reminders to adding contacts, then worked to ensure that the entire experience of HelloFrom was seamless, from the dashboard to customer emails.
Social Engagement
The ability to help companies engage with new customers is never a far reach. With keyword research, improved messaging, and engaging design, we helped HelloFrom gain 93 new accounts in less than a month.
