Northwestern Mutual + Venture Studio approached AGNT to bring a new idea to life.
A quarterly at-home wellness test combined with your wearable data and a custom dashboard that gives you unprecedented insight to your health.
Brand Devleopment
Market research, persona development, and more. It’s imperative to figure out exactly who you’re talking to before striking up the conversation. We helped Pulse Plus determine a strategic approach to their newly defined audience.
Research in a great spot, we used all the information gathered to begin concepting the Pulse Plus brand, including wordmark, icon, and lockup.
With our vision focused and three options in hand, we met with the Pulse Plus team to choose and refine the final logo, wrapping the whole process by creating a brand guidelines document.
Content Strategy
A strong content strategy considers all touch points and is backed by engaging content that drives key business objectives.
With multiple audiences to consider, AGNT needed to make sure the content stayed true to the brand no matter where or when a potential user, standard user, or power user was interacting with it.
It’s all about the right message, to the right person, at the right time.
Product Design
With 10+ wearables included for launch, how do we bring all of this data together into one dashboard and not overwhelm our users?
In-depth research based on each users area of concern gave us a great start. With historical data tracking and risk levels to consider, we built out a robust card feature allowing users to arrange their dashboard by what is most important to them, diving deeper into the history with a single click.
Website Design + Packaging + Social Media
Content creation, wireframes, and component design for the marketing website was next up. we referenced the brand guidelines document and created a style guide that would be the backbone of the website.
With a subscription product being sold on the site, we made sure the sign up flow transitioned seamlessly to the dashboard, and that all notifications utilized the newly created Pulse Pulse tone and voice. Speaking of products, we also designed a gorgeous custom box to house the test kits.
With the brand built, content strategy in place, custom product dashboard pulling in data, and marketing site ready to roll it was time to take this show on the road. To wrap it all up, we introduced the brand to the world via a series of social media posts designed to intrigue.
We hit all of our targets and played an integral part in getting the product to beta testing within 3 months. Pulse Plus has signed up their initial user goal of 100 participants and is ready to scale.
**Click to see images animations.
