From the start, the challenge was to build a digital experience that would best showcase Teron’s extensive collection of lighting products. It also needed to be built to respond to the growing needs of their diverse audience, and incorporate additional digital marketing campaigns down the road.
Website Design
To be a valued, long-term partner to Teron, we needed to become savvy in commercial lighting and understand the ins and outs of their business. So that’s what we did. We then applied that knowledge and built a robust, yet easy-to-navigate website to meet the needs of their users.
We focused on a UI design that would arrange and display the lighting fixtures with high detail. To ensure the highest quality imagery, we provided product photography for all of the fixtures and created magazine-quality application shots. The UX intuitively guides users to access product images, download informational pdfs for planning and installation and helps individuals find their nearest retailer or sales agent.
Teron’s website has become a foundation to their digital experience and is one of their most powerful sales tools. Through ongoing search engine optimization efforts, mobile-friendly design updates, and analytics tracking, we’ve been able to continuously improve their website to help them meet their business goals.
Product Showcase Catalog
Teron Lighting’s Product Showcase Catalog is produced bi-annually to showcase it’s latest and greatest as a sales tool for reps working with architects and builders. This is to echo the brand’s digital presence, in a hands on catalog.
Category Introduction Catalog
When creating or acquiring a new line of fixtures, getting the word out quickly is key. Creating a catalog for sales representatives to use and share both digitally and in person is crucial to their ability to promote the new fixtures.
The Cosmopolitan Line is an example of an acquired fixture series we created the catalog to support sales.
Digital Advertising
Helping Teron Lighting communicate it’s value across all media, we created and managed digital advertising with strategic vendors that target the commercial lighting industry.
Tradeshow Banners
Construction and Builder trade shows are a big driver of sales and relationship building for lighting manufactures like Teron. To make an impact and demonstrate the presence of their lighting we created 3 retractable banners for them to display and reference for their audience, along side in person fixtures.